Ad Revenue & eCPM Calculator
Model programmatic ad earnings, ARPDAU, and mediation yield across iOS, Android, and Web inventories.
Inventory Parameters
Opt-in 15–30s video for virtual currency or feature unlock.
Full-screen transition ad capped at 90–120s cooldown intervals.
Anchored 320x50 / 728x90 slot with 30–60s auto-refresh.
In-feed native layout or 300x250 medium rectangle placement.
Revenue Contribution by Placement
Mediation Stack Yield Index
Projected Monthly RealizationHow Programmatic Ad Revenue Is Calculated
Requests vs. Rendered Impressions
An ad request is only monetized when an auction clears above your floor price and the creative renders on screen. If your app generates 100,000 daily requests at an 85% fill rate, your billable inventory is 85,000 impressions. High price floors artificially inflate headline eCPM while reducing total filled impressions.
Why Tier 1 Pays 10x More Than Tier 3
Programmatic DSPs bid on expected user lifetime value (LTV). Because US, UK, Canadian, and Japanese users convert on in-app purchases and subscriptions at significantly higher rates, advertisers bid $25–$45 eCPM for Tier 1 rewarded video versus $1.50–$3.50 in emerging Tier 3 regions.
Unified Auctions vs. Waterfalls
Migrating from sequential legacy waterfalls to real-time in-app bidding (via AppLovin MAX, Unity LevelPlay, or AdMob Bidding) forces networks like Meta, Mintegral, and Liftoff to compete simultaneously per impression—typically lifting ARPDAU by 12% to 24%.
Technical Monetization Guides & Research
15 engineering and financial reference guides covering mediation architecture, payout routing, and tax compliance.
The Mathematics of eCPM: Calculation Mechanics & Floor Pricing
Formulas comparing CPM, eCPM, RPM, and ARPDAU, plus quantitative price floor optimization models.
AdMob vs AppLovin MAX: In-App Bidding & Yield Analysis
Architectural comparison of SDK memory footprint, auction latency, and demand density by app genre.
Wise vs Payoneer vs Bank Wire for Ad Network Payouts
Minimizing FX conversion spreads, SWIFT intermediary fees, and Tipalti routing costs for USD disbursements.
How Google AdMob Pays You: Net-21 Timeline & PIN Verification
Complete chronological ledger of AdMob earnings finalization, clawbacks, and postal PIN troubleshooting.
Resolving AdMob Ad Serving Limits & Invalid Traffic (IVT)
Engineering checklist to diagnose CTR spikes, register test device IDs, and recover restricted accounts.
Geographic Ad Yield Tiers: Quantitative eCPM Benchmarks
Granular 2025–2026 clearing prices across US, UK, DE, JP, BR, and IN for iOS and Android placements.
Frequently Asked Questions
(Revenue / Impressions) × 1000). RPM measures revenue per 1,000 pageviews or user sessions. ARPDAU (Average Revenue Per Daily Active User) divides total daily ad revenue by total active users (Daily Revenue / DAU), capturing both eCPM price and impression frequency in a single metric.